Seo- A Part Of Internet Marketing Strategy
By prabhjot, Tue Jan 10th
SEO is not the be all and end all - it is just one part of yourInternet Marketing strategy. According to Brand Week OnlineMagazine: "Search engine positioning may be just one part of anonline marketing strategy,but it is the fundamental part. It'sthe baseline."
It is found that Search Engine Effectiveness report on the brandlift from textual paid search results, found that high searchengine listings drive the highest awareness or branding for awebsite. Consumers recall websites 60% of the time from searchengine listings numbers 1-3, and only 20% for banner ads andtiles.
For years companies have identified audiences and targetmarkets, crafted messages and used mass media to deliver thosemessages in the hope that the right person will read them andrespond. Now we have people searching on the Internet forproducts, services and information. They are actively onlinelooking for what they need and want.
When the keywords are tapped relevant to our industry and findthe viable pockets of search that will lead qualified,interested people to your website, then also it is necessary tooptimize the site because if you are not in those searchresults, your competitors will be.
Content will always be
king - people go to a website for thecontent. A site has to be usable and interesting and it has tomeet the expectations of the searcher. But it has to be foundfirst. There has to be a balance between visibility andusability.
It's a two edged sword if your site is never found. You couldhave the most perfect website, but no one will ever see it. Andif you are ranked number one on all search engines on all yourmajor keywords and phrases, but when the visitor gets to yoursite there is no relevant and useful content that will deliverwhat they were online searching for in the first place, what'sthe point? They will be gone in two seconds.
Being visible and being usable are not mutually exclusive theyare joined at the hip. Using SEO as part of overall brand and Internetmarketing strategy positions the industry at the higherrankings.
About the author:Prabhjot kaur working with A-1 as SEO analyst. A-1internetdesign blog is a place to learn search engineoptimization techniques for Free. Our SEO Blogwww.thewebmarketingblog.com is a collection of search engineoptimization news, tips, articles and commentaries As aprofessional services firm, A-1 internetdesign, will increaseyour online market reach to help you achieve greater businessresults.
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